Brand design starts before your business does. It is
everything you do which becomes part of your business.
It takes four disciplines
to create a brand. Each are in some way involved with your brand design. Content creation
In today’s business content is the number one way of being optimized
on search engines. Everyone who is successful online creates content. It can be
used many different ways. Some use it to draw customers into their sales
funnel. Most all use it as part of their sales funnel. In almost every case it
is used on websites. It is also used in marketing and advertising, although this
is done sparingly.
Social media
Today’s brands almost always use social media. Some do a
better job at it than others. Understanding the proper use of social media is a
necessity for most successful companies. This is where they will learn what
their customers think about their product, get feedback for improvement, and
handle their reputation management.
Web technology
This is where you get into all those initials. PHP, CSS, and
HTML5 are part of every IT’s life. It includes more though like understanding
how to insert social media sharing as well as adding anything to a website they
need to be interactive. It is also setting up the buttons which allow people to
buy.
Logo and related visual design
This is what you are going to show the world. We recently
worked with a website owner who said their site looked like it was put together
by a school age child. There was no logo and the website was badly designed.
The owner had no idea what was possible. In this case we didn’t design the
website. Our job was to show the owner what was possible. Now it is still all
the owners work yet professional.
What do you believe?
Too many people believe if they are in internet marketing everything
should be only online. Nothing could be further from the truth even if they
live at the beach miles from anyone. Unless a person has what they need to
survive delivered there are going to be chances to interact with the world
around them. If they don’t interact they are leaving way too much on the table
for someone else.
What does this mean?
If you are in business and you leave your office or home
office always carry a business card. Take time to talk to people you meet.
Sometime during the conversation there is generally a time to pass them your business
card. If the person you are talking to has no need ask them to pass it on.
What we do
Our business is creating identities and image. We design
holistic brands. Some of our services are creating business cards and other print
media designs which match the overall brand design. The approach we use is tying
all aspects together. Website, social media, IT, and content together create
your identity and image. We also consult with those who wish to do their own;
supplying only the areas they are not expert in.
© May 20, 2013 6:19 PM CDT Dennis Thorgesen for Lisech
eMarketing, All rights reserved.
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