What function do colors have in brand design? 

If you are like most people you would believe it is what you see. This is known as visual brand design. It is only part of the story. Design is the total sum of every aspect of the brand. It includes pictures, videos, powerpoint slide shows, and the written word. 

It's purpose is to evoke emotion

What do you want your visitors to feel? Every part of a brand in some way is about making a person feel the emotion you want them to. Colors play a large part in this. Black, white, and blue are pretty much a given. You don't want over five colors to depict your business. This is due to your designs use in more than one media. 

When children are your audience

This was created by an eight year old. Purple and this light green were the colors she liked best.

Due to the nature of our social cause we don't use the children's name online.

First let us say this is not one of our brand colors. Children have different ideas of what colors they like than

adults. All of the children here like to use Microsoft paint. What we noticed is each has their favorite color, as they age their favorite colors change. The youngest always seem to use primary colors. At around age eight this changes. They go for more vibrant colors like the one above. 

What does this mean?

When you are creating a design the colors you choose should be aimed at your audience. They should evoke the emotion you want them to feel. In every case the colors you use should fill an emotional need of your audience. 

The written word

Every great one designed to tell a story. The story is written to evoke emotion also. What do you want your audience to feel? What changes awww I think I can live without this; to "I gotta get me one of those?" 

Use what you know

If you want people to buy your product you have to write about it. This is not for you. It is to explain the benefit of it to your potential buyers. The first question which probably won't be verbalized "What is in it for me?" 

Design is created for people by people

There are companies who have become large because their design fit a certain lifestyle. They go out of their way to see the lifestyle preserved. 

Companies find a well defined group of people and create products which fill a need for them. They make sure people within the niche feel they can't live without their product. 

The buyers then become a group of branded people who support and become members who support it.

© April 27, 2013 11:50 PM Dennis Thorgesen for Lisech eMarketing, All rights reserved.

What you want to know.

Brands are more than what many believe. They are a way to show others who you are and what you believe in.  

Every business is already has already created one. This is from a one person internet business to the largest corporation. Even people are from the day they are born. 

You want to separate your business from the crowd. The Amish (American religion) have been doing this effectively since the early 1900's. Ninety five percent of Amish businesses are still in business after five years. 

If a people who live with an eighth grade education have English as a second language, and never attend college can do this those better educated should have fewer problems. 

The Amish still use a horse and buggy which is part of their religious branding. They all wear the same type of clothes, colors vary little, most people would say if you have seen one you have seen them all. 

What they learned is to brand their businesses. This is something every business needs to consider. 

A brands identity is important. It is part of what separates you from the crowd. They have the ability to outlive their creators. 

An example of this is Disney®. The creator is gone yet what he created lives on. It is one of few who have done this successfully.

What can be branded?

The correct question should be what can't be? Everything from rock sellers to car companies are creating them. Even people are building them with their name and face being the objects people remember. 

"It's clear that today's celebrities are becoming Brands unto themselves. But now even middle managers can get into the act. So if you see your VP of finance in the gossip pages next to J. Lo, don't be surprised." Fortune