What you want to know.

Brands are more than what many believe. They are a way to show others who you are and what you believe in.  

Every business is already has already created one. This is from a one person internet business to the largest corporation. Even people are from the day they are born. 

You want to separate your business from the crowd. The Amish (American religion) have been doing this effectively since the early 1900's. Ninety five percent of Amish businesses are still in business after five years. 

If a people who live with an eighth grade education have English as a second language, and never attend college can do this those better educated should have fewer problems. 

The Amish still use a horse and buggy which is part of their religious branding. They all wear the same type of clothes, colors vary little, most people would say if you have seen one you have seen them all. 

What they learned is to brand their businesses. This is something every business needs to consider. 

A brands identity is important. It is part of what separates you from the crowd. They have the ability to outlive their creators. 

An example of this is Disney®. The creator is gone yet what he created lives on. It is one of few who have done this successfully.

What can be branded?

The correct question should be what can't be? Everything from rock sellers to car companies are creating them. Even people are building them with their name and face being the objects people remember. 

"It's clear that today's celebrities are becoming Brands unto themselves. But now even middle managers can get into the act. So if you see your VP of finance in the gossip pages next to J. Lo, don't be surprised." Fortune